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THE NEWEST ADDITION
TO THE AMERICAN GIRL LINE
IS THE DOLL YOU ALONE CREATE
AND SHE’S SIMPLY DEVINE
WHAT DOES SHE LOOK LIKE ?
WHAT COLOR IS HER HAIR
IS SHE DARK SKINNED WITH BROWN EYES
OR BLONDE AND FAIR
MY AMERICAN GIRL DOLL
IS A FRIEND YOU CREATE
THAN GO ON LINE
AND CELEBRATE
1-800-360-1861
AMERICAN GIRL’S NEW 2010
GIRL OF THE YEAR INSPIRES KIDS TO
CONNECT WITH NATURE THROUGH OUTDOOR PLAY
—Partnership with the National Wildlife Federation Supports Initiative Has
childhood play officially moved indoors? Convincing research shows that
today’s children spend less time playing outdoors than any previous
generation, leading to inactivity and increases in childhood obesity,
attention deficit disorders, and even depression. To help reverse these
trends and encourage girls to get outdoors, American Girl® is proud to
introduce LanieTM, the 2010 Girl of the Year®, a thoughtful, energetic girl
who discovers the world in her own backyard. Available for only one year,
Lanie will launch with two books that tell her story, a golden-haired
18-inch Lanie doll, and an array of fun accessories. To further inspire
girls, American Girl is introducing Lanie’s Backyard Photo Contest, free
classroom curriculum materials, and a partnership with the National Wildlife
Federation® (NWF), a national nonprofit that has more than 70 years of
experience fostering a connection to nature in Americans of all ages.
American Girl is supporting National Wildlife Federation’s Be Out There™
(http://www.nwf.org/beoutthere/ campaign, which by connecting families to
the outdoors aims to help them raise healthier, happier kids and encourage a
life-long appreciation of nature. This year’s Lanie-inspired nature tees for
girls and dolls is American Girl’s way of supporting NWF’s mission to
inspire kids to view the outdoors as their favorite play space—where they
can explore, imagine, discover, and daydream, just like Lanie. And to deepen
an appreciation for nature, American Girl and NWF also created free
downloadable curriculum materials for grades 3 to 5. The curriculum is
designed to educate students, through fun activities and discussion, about
elements of different habitats. The free curriculum materials are available
at
americangirl.com/girloftheyear.
About Lanie
Written by acclaimed author Jane Kurtz, the 2010 Girl of the Year books—Lanie
and Lanie’s Real Adventures—introduce readers to ten-year-old Lanie Holland.
Lanie loves wildlife and the outdoors, but her family prefers to do things
at home—and inside. When Lanie’s adventurous and outdoorsy aunt comes to
stay with them, Lanie finds a kindred spirit and learns to connect with the
natural world around her. Through everyday experiences—growing a garden,
bird-watching, camping in her backyard, and creating a butterfly habitat—Lanie
discovers how everything in nature is connected and learns there’s a wide,
wonderful world right outside her door. To further engage readers, a section
at the back of each book includes letters from real girls who, like Lanie,
are looking for ways to enjoy the outdoors.
Bringing the new 2010 Girl of the Year character to life is a beautiful
18-inch Lanie doll, featuring curly blond hair and hazel eyes. Lanie’s
outfits and accessories consist of everything she needs for her outdoor
adventures, including a gardening outfit, a set of furry wildlife friends, a
hammock for lounging on summer days, and a camper and gear to explore the
great outdoors. Lanie Dress Like Your Doll® outfits are also available.
Starting on January 1, 2010, the Lanie doll, books, and accessories will be
available for one year or while supplies last through American Girl’s
catalogue, at www.americangirl.com, and at all American Girl retail
locations. To request a free American Girl catalogue, call 1-800-845-0005.
About American Girl
American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc.
(NASDAQ: MAT, www.mattel.com), the world’s leading toy company. Since
American Girl’s inception in 1986, the company has devoted its entire
business to celebrating the potential of girls ages 3 to 12. American Girl
encourages girls to dream, to grow, to aspire, to create, and to imagine
through a wide range of engaging and insightful books, age-appropriate and
educational products, and unforgettable experiences. In meeting its mission
with a vigilant eye toward quality and service, American Girl has earned the
loyal following of millions of girls and the praise and trust of parents and
educators. To learn more about American Girl or to request a free catalogue,
call
1-800-845-0005 or visit
www.americangirl.com.
About National Wildlife Federation
National Wildlife Federation is the nation's largest conservation
organization, publisher of award-winning children’s magazines Ranger Rick®,
Your Big Backyard®, and Wild Animal Baby®. National Wildlife Federation
educates and motivates more than five million members, partners, affiliates,
and supporters to seek solutions to reduce global warming, protect and
restore wildlife habitat, and connect people of all ages with nature. For
more information, visit
www.nwf.org.
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