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About the Business	EVEN THE NAME DENOTES JOY FROM KIDS OF ALL AGES. THERE IS SOMETHING FOR EVERYONE WHEN WE TALK ABOUT PLAY STATION UNITS AND GAMES AS WELL. EVERY SEASON SOMETHING NEW AND EXCITING COMES OUT TO EXCITE THE CONSUMER. DURING HOLIDAY TIME THE GAMES THAT ARE BOUGHT ARE PHENOMENAL . THE CHOICES ARE MANY, AND THE DELITE THAT YOU WILL RECEIVE FROM YOUR CHILDREN OR EVEN YOUR HUSBAND OR WIFE, OR MOM AND DAD, WILL ASSUREDLY BRING A SMILE TO YOUR FACE. PLAY STATION PRODUCTS CAN BE FOUND IN STORES NATIONWIDE, AND DO CHECK OUT THEIR WEBSITE TO FIND OUT ABOUT ALL THE NEW ITEMS FOR THE SEASON. ARE YOU A SINGING STAR ? DO YOU HAVE WHAT IT TAKES TO HEADLINE WITH MUSIC’S MOST EPIC ARTISTS “ ? THEN GET READY TO STEP BACK INTO THE SPOTLIGHT WITH THE NEWEST ADDITIONS TO THE “SINGSTAR”. SING STAR 80S CHALLENGES YOU TO CHANNEL YOUR INNER ICON WHILE SINGING CLASSICS BY ARTISTS INCLUDING MADONNA, DURAN DURAN, WHAM, BLONDIE, CYNDI LAUPER CULTURE CLUB AND MORE. SING STAR AMPED DARES YOU TO PUSH YOUR PIPES TO THE LIMIT SINGING ALONG SIDE INDUSTRY LEGENDS LIKE NIRVANA, DAVID BOWIE, NICKLEBACK, FOO FIGHTERS AND OZZY OSBOURNE. THIS IS THE NEWEST FOR THE HOLIDAY SEASON, SO GET YOUR COPY AS WE SPEAK, AND HAPPY HOLIDAYS FROM SONY PLAY STATION. August 19, 2008 - Sony Computer Entertainment America Announces New 80GB PLAYSTATION(R)3, Limited Edition PlayStation(R)2 Bundle, and PlayStation(R)Portable Entertainment Pack at E3 200 Company Also Launches New PLAYSTATION(R)Network Video Delivery Service and Showcases More Than 140 First-Party and Third-Party Games Across All Platforms Starting in September 2008, the newly announced PLAYSTATION(R)3 (PS3(TM)) 80GB model will become the mainstay of the company's hardware line-up.  The 80GB model will retail for $399, and will offer all of the features and functionality of the 40GB model with double the storage to accommodate more movies, graphics, music, photos and other entertainment content -- all for the same price.  As with its predecessor, the new 80GB model will be a complete entertainment system comprising of a Blu-ray(TM) player, HDMI output, an integrated Wi-Fi connection, Cell Broadband Engine(TM) and a built-in 80GB hard-disk drive. The multi-functionality of the 80GB PS3, combined with more than 140 exclusive and third-party titles and the PLAYSTATION(R)Network, is a comprehensive entertainment value designed to appeal to a wide range of consumers from hard-core gamers to general entertainment enthusiasts. Following the success of five PSP(R) (PlayStation(R)Portable) Entertainment Packs, SCEA announced the Ratchet and Clank(R) Size Matters PSP Entertainment Pack, a new bundle showcasing PSP's multi-functional feature set, targeted for holiday gift-giving. Launching in October 2008 for $199.99 MSRP, the bundle will include a limited-edition "Silver" PSP system with the highly acclaimed game, Ratchet and Clank(R) Size Matters; a blockbuster movie on UMD(R) (Universal Media Disc); a PLAYSTATION(R)Network voucher to download the innovative puzzle game, echochrome(TM) from PLAYSTATION(R)Store: and a 1GB Memory Stick PRO Duo(TM) for storing music, videos, photos and more. In addition, SCEA introduced a new family entertainment bundle for the PlayStation(R)2 system, the most successful console in industry history. The limited-edition LEGO(R) Batman(TM): The Videogame PlayStation(R)2 Pack will feature the highly anticipated TT Games/Warner Bros Interactive Entertainment title LEGO(R) Batman(TM): The Videogame, Warner Home Video's Justice League: The New Frontier on DVD, and a PlayStation(R)2 system -- all for $149.99 MSRP, which represents a $30 savings for consumers if the contents were purchased separately. SCEA will also launch more than 130 new titles for PlayStation(R)2 system this year, totaling 10,000 PlayStation(R)2 titles by end of the year.     "It's undeniable we have three successful platforms, the broadest and best line-up of some of the biggest exclusives in the business, and are continuing to deliver compelling and original content to our consumers," said Jack Tretton, president and CEO of Sony Computer Entertainment America. "Expect to see continued momentum this year as we remain focused on delivering products and services that extend the strength of our brand and reaffirms PlayStation's place at the center of consumers' homes."  Additionally, the company previewed more than 140 first and third-party games at E3 2008 proving its content line-up this year is unmatched in the industry due to its depth, breadth, and diversity. Throughout the holiday season and this fiscal year, SCEA and its third-party partners plan to release more than 140 software titles for the PS3 available on Blu-ray Disc(TM) (BD). SCEA is also developing more than 50 games, game packs, and add-ons downloadable via PLAYSTATION(R)Network in North America this year, offering something for every taste, lifestyle and budget. Also, to continue offering greater value to PlayStation fans, SCEA will launch PS3 Greatest Hits program on July 28 with 10 first and third party titles at a reduced price of $29.99. The PS3 Greatest Hits titles include Warhawk(TM), Motorstorm(TM) and Resistance: Fall of Man(R) from SCEA; Call of Duty(R) 3, Activision(R); Need for Speed: Carbon, Electronic Arts; The Elder Scrolls(R) IV: Oblivion(TM), Bethesda(R) Softworks; Ninja Gaiden(R) Sigma, Tecmo(R); Tom Clancy's Rainbow Six(R) Vegas and Assassin's Creed(TM), Ubisoft(R). SCEA also reiterated its commitment to make PLAYSTATION(R)Network the best entertainment experience in the industry, by announcing a new video delivery service on PLAYSTATION(R)Store for PS3 and PSP systems in the United States. The new video service, available today, allows U.S. consumers to download full-length TV shows and movies to both their PS3 and PSP through the PlayStation Store for rental or purchase.